How We Helped Engineers India Limited Triple Their Social Media Engagement at India's Biggest Energy Event
The Client
Engineers India Limited (EIL) is a premier engineering consultancy and EPC company under the Ministry of Petroleum & Natural Gas, Government of India, with over 293,000 LinkedIn followers. As champions of India's Make in India initiative, EIL required compelling visual storytelling to showcase their Make in India pavilion at India Energy Week 2025
The Challenge
EIL faced a common corporate content dilemma:
Their exceptional exhibit and presence at India Energy Week 2025 needed to create maximum impact and visibility
They required content that would resonate with government officials, industry partners, and potential clients
The Make in India Pavilion needed to be documented in a way that conveyed innovation, scale, and national pride
The stakes were high: A visit from Hon'ble Minister of Petroleum Shri Hardeep Singh Puri and the opportunity to showcase India's manufacturing excellence to a global audience.
Our Solution
We delivered a comprehensive video content strategy:
3 Short-Form Films: Dynamic, engaging content optimized for social media consumption
1 After-Movie: A comprehensive showcase of the entire event experience
Our approach focused on:
Capturing the energy and innovation of the Make in India Pavilion
Highlighting key moments, including the ministerial visit
Creating shareable, platform-optimized content that tells a compelling story
Showcasing EIL's role in nation-building and manufacturing excellence
The Results
Union Minister of Petroleum and Natural Gas posted our video on his official Twitter & LinkedIn page. That skyrocketed the image of EIL and worked as a proof to showcase the incredible showcase of the Make in India Pavillion at the India Energy Week.
The numbers tell a powerful story:
Standard Posts: 30-90 likes
Exhibition Films: 183-288 likes
Reposts: Upto 11 reposts
Breaking Down the Success
Video #1 - Day 1 Highlights
107 reactions | 4 reposts | 2 comments
59 second engaging video showcasing the Day 1 highlight and the Make in India pavilion's scale and atmosphere
Featured the Make in India Zone and exhibited India's manufacturing prowess
Video #2 - Day 2 Highlights
193 reactions | 4 reposts | 2 comments
0:54 minute dynamic content featuring mechanical installations and innovation displays
Showcased the unique geared elephant installation symbolizing Make in India
Video #3 - Ministerial Visit
288 reactions | 7 reposts | 1 comment
Featured Hon'ble Minister Hardeep Singh Puri's visit
Amplified reach through minister's own post engagement
Connected EIL's work to national leadership and vision
Why Video Made the Difference
1. Emotional Connection
Video captured the energy, scale, and patriotic spirit of the Make in India initiative in ways static images simply cannot.
2. Premium Positioning
High-quality video production elevated EIL's brand perception, positioning them as forward-thinking industry leaders.
3. Storytelling Power
We transformed a corporate pavilion into a compelling narrative about innovation, national pride, and manufacturing excellence.
5. Shareability Factor
Engaging video content is 12X more likely to be shared than text and images combined—evident in the 4-11 reposts per video.
Ready to Transform Your Content Performance?
If your current content is:
Generating underwhelming engagement
Failing to capture your brand's true impact
Lost in the sea of static posts and generic imagery
It's time for a different approach.
Our video production services turn corporate moments into compelling stories that your audience actually wants to watch, share, and engage with.
Let's Create Something Exceptional Together
Whether it's a major event, factory launch, or a corporate film, we'll help you achieve the same dramatic results we delivered for Engineers India Limited.
Contact us today to discuss how we can elevate your brand storytelling and multiply your social media engagement.
